Samsung CenterStage

Interactive digital showroom for big box stores across the US


Samsung CenterStage is an interactive showcase that lets users experience various Samsung home products at real-life scale within a store setting and without the need for the actual product. It includes product carousels, color selection for individual products, beautiful CG and motion graphics provided by Method Studios, and interactive pieces to explain different product features. The experience was installed at multiple Best Buy and Home Depot locations across the US and electronics stores in Europe.

centerstage 1
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